What’s in a Name?

Quite incidentally and unknowingly, mimicking professional golfer’s swings when we were kids, we stumbled into a key step in the habit formation process. Naming a particular swing or move the “Nicklaus” or “Trevino” or even something simple like “blue” enables the brain a way to cement the swing in memory. The same works when trying …

What’s in a Name? Read More »